Little research has been done on blogging as a subject, partly because it is a recent phenomenon and it has not attracted fair amount of attention from the academia.
I browsed a few papers and found out that there are some limited research, in areas such as:
- Motivations behind blogging
- Relationships between online and offline social networks
- Small-world effect – On the Internet, the average shortest path between every pair of reachable nodes is very short compared to the total number of nodes. Length = 0.35 + 2.06 log (N)
Example: For 200 million pages, the average shortest path is 17.45 hops.
- Routing in social networks – how likely to find the target person by following geographical, or occupational links
- For hosted blogs, a large percentage of links (>88%) on pages are the internal link, which are link to other blogs hosted by the same company.
- Main user intentions on Twitter include daily chatter, conversations, sharing information, reporting news.
Some questions I have and would be curious to know the answers are:
- How often do average users write posts?
- When do average user write post in the United States?
- Is the 20-80 rule true for blog page views? In other words, is it true that 20% of blogs get 80% of page views?
- What is the secret behind hugely successful blog such as http://stuffwhitepeoplelike.wordpress.com/
- Insight on the most popular topics bloggers like to write over time.
- Social aspects of blogging as media, eg, comparison of coverage of the recent China earthquake between blogs and traditional media