Hailin's Weblog

May 26, 2008


Filed under: social — Hailin @ 8:53 pm

Little research has been done on blogging as a subject, partly because it is a recent phenomenon and it has not attracted fair amount of attention from the academia.

I browsed a few papers and found out that there are some limited research, in areas such as:

  1. Motivations behind blogging
  2. Relationships between online and offline social networks
  3. Small-world effect – On the Internet, the average shortest path between every pair of reachable nodes is very short compared to the total number of nodes. Length = 0.35 + 2.06 log (N)
    Example: For 200 million pages, the average shortest path is 17.45 hops.
  4. Routing in social networks – how likely to find the target person by following geographical, or occupational links
  5. For hosted blogs, a large percentage of links (>88%) on pages are the internal link, which are link to other blogs hosted by the same company.
  6. Main user intentions on Twitter include daily chatter, conversations, sharing information, reporting news.

Some questions I have and would be curious to know the answers are:

  1. How often do average users write posts?
  2. When do average user write post in the United States?
  3. Is the 20-80 rule true for blog page views? In other words, is it true that 20% of blogs get 80% of page views?
  4. What is the secret behind hugely successful blog such as http://stuffwhitepeoplelike.wordpress.com/
  5. Insight on the most popular topics bloggers like to write over time.
  6. Social aspects of blogging as media, eg, comparison of coverage of the recent China earthquake between blogs and traditional media


  1. You could answer at least the first 3 of your questions from our numbers.

    Comment by Matt — May 27, 2008 @ 10:27 am

  2. Matt,
    That is correct. I think we are in a unique position to answer a lot of intriguing questions … and our answers can be more interesting than those from pure academic research, which is often limited by stale datasets.

    Comment by Hailin — May 27, 2008 @ 10:49 am

  3. Sounds like you need a research assistant. Strange that I should arrive here searching for answers to random blogging related questions – zillions of webpages, and I land here 🙂

    Comment by Carthik — June 13, 2008 @ 8:48 pm

  4. Carthik,

    The historical post you wrote was a great piece:

    Yeah, when I can find some time, I want to do some interesting research in this area …

    Comment by Hailin — June 18, 2008 @ 8:43 pm

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